Using Social Media to Build Your Business/Non-Profit

Description

?Learn how to integrate Twitter, YouTube, Google and Facebook into your organization?s Branding and Strategy development processes.
?Create an OGSM (objectives, goals, strategies & measures) for each of the four social media
?Capture the power of each tool to create positive change for your company or non-profit by adding them to your marketing program
?Receive a 3C Guide Sheet for each of the four social media platforms discussed

Seminar topics will include:
Creating a Branding/Unique value proposition
Developing a social media marketing strategy
Key steps for using social media platforms including Facebook, Twitter, Google & YouTube
Using third party apps
Understanding the importance of Reputation Management

Seminar Facilitator:
Michelle Beckham-Corbin, owner of 3C:Creating Connections Consulting, LLC. Michelle has over 20 years of work experience in the corporate, non-profit and small business arenas. She is a former P & G sales and marketing manager and holds an MBA from Xavier. Michelle specializes in social media marketing strategy and brand development.