Mason Deerfield Chamber Blog
Group-Rating Safety Accountability
Each year Ohio employers have the opportunity to participate in BWC’s Group-Experience-Rating Program or Group-Retrospective-Rating Program. While these programs are not required, they do provide you with an opportunity to significantly reduce your workers’ compensation premiums, while increasing your awareness of safety and risk-management strategies. Workplace safety is an important component of these programs. To succeed in accident prevention, we encourage you to use the many resources available to
Amanda Oltman
Gearing Up to Capture the Holiday Dollar
This week MasterCard announced its prediction that holiday spending by customers would increase by 7.1% over last year. This is good news for businesses that were thinking inflation may quell holiday spending. But how did they decide on this and what does your business need to know to make the most from holiday shoppers? Increased Spending Trend Spending this summer increased by 11.7% year over year in August, which is an increase of 20.4% over 2019. Pretty impressive numbers considering the high cost of
Christina R. Metcalf
Now Is the Perfect Time to Tell Your Business Story
Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. But your business story shouldn’t be a dry About Us page filled with dates you first opened and how many locations you’ve been through over the course of your business history. Your business story is a lasso that draws people in and holds them there. But it can also be a feel-good moment in a sea of dread. With the pending recession and economic struggles most are enduring,
Christina R. Metcalf
Is It Time to Join Forces with Another Business?
As a child of the 80s, I remember the excitement when the Wonder Twins would join forces and utter those magical words “Wonder Twin powers activate!” Sure, there were often comical results but both characters used their strengths to save the day. The same is happening with business these days. We’re seeing a lot of it among big brands, unlikely partnerships to sell additional products or services. Some of them are umbrella situations where the companies are owned by the same parent organization, but others
Christina R. Metcalf
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Your Employees Are Likely Part of the Gig Economy and That’s a Good Thing
COVID forced many employees to work from home, whether they wanted to or not. As recovery continues employee and employers are deciding between their preferred work location. Many employees chose to remain at home even when their business called them back. Some employers, on the other hand, decided to trim costs and allow employees to stay home indefinitely. This battle between home and the office also created a third group--those who are leaving the traditional workforce to “do their own thing.”
Christina R. Metcalf
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Using Existing Facebook Groups to Grow Your Business
If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves into conversations about the community. Facebook groups are an excellent way to grow your business. Here are a few ways to do this in an
Christina R. Metcalf
Stop Procrastinating Tomorrow
The title of this article is supposed to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue, and employee happiness. But when work is tough and no news sounds good, it’s easy to tell yourself that you’ll handle the hard stuff on a better day. The problem is there will never be a perfect day to do the hard things. So, here’s how you can tackle today, what you could put off for tomorrow.
Christina R. Metcalf
What’s Your Biggest Marketing Challenge?
When a business operator finally decides they need someone focused on their marketing, and they resolve to hire for the position, it usually goes something like this: “This position will be in charge of posting to our social media channels.” But if that’s all you’re doing, you can put that in the hands of the nearest thirteen-year-old. If you’re contemplating stepping up your business marketing, you need more than a scheduler. You need someone who understands the different kinds of marketing, your
Christina R. Metcalf
Labor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you can work on over the next month to drive interaction and get employees and customers excited about this much overlooked holiday.
Christina R. Metcalf
Are You Ready for These 3 Workplace Trends?
Workplace trends come and go like snack carts, but these trends may very well revolutionize the way we work because they are just so darn appealing to most employees. But before we go into these workplace trends, know that they are not for everyone. Your business may not be able to function if you put them into operation. There are some businesses that simply require employees in seats, seats that are customer-facing in a central location. But if you do have the flexibility to adopt some of these, you may
Christina R. Metcalf
