Mason Deerfield Chamber Blog
What Customers Want Post-Pandemic
The results of a recent survey commissioned by GoDaddy and conducted by OnePoll of 2,000 Americans and what they want from small business going forward, shouldn’t surprise business owners. But if you’ve been thinking that some of the things you did for safety purposes can be phased out once we start beating the numbers on this virus, you may be in for a rude awakening. Just like our kids on summer vacation, our customers have gotten used to a certain way of life and they expect businesses to help them
Christina R. Metcalf
Efficiency Versus Effectiveness: which will you choose for 2022?
How do you like to work? Are you a speed or precision person? Do you like many small projects or one big, long one that you can dig into? No, you’re not in the middle of a recruitment fair. These are simply questions that most self-aware professionals should know about themselves and about their teams. My go-to answer used to be, “I can do either.” But that’s not really an answer, is it? What’s my preference? What do I excel in? After years of running my own business, I’ve come to realize that I like
Christina R. Metcalf
New Year, New You, New Biz: Find Your Motivation in 2022
If you’re like me—and almost everyone else in this country—the end of the year is a time to look back and assess. I enjoy the nostalgia and reminiscing that occurs at this time of year, but it can also be a time of dread. It’s a time to realize you either hit the mark or you didn’t. And if you did, you may be apprehensive about being able to do it again in the new year. So, we make resolutions. We tell ourselves we’re going to do X differently this year. And most of us fall short of X because we forget
Christina R. Metcalf
MADE Chamber. Your Way. New Tiered Membership Model
It’s all about choice…and improved membership benefits. Supporting the Mason Deerfield Chamber’s mission to build and promote local prosperity with tenacity while advocating for a winning business community through unrivaled experiences is reason enough for being a member. But for those who desire a more direct return on their investment, members enjoy ample exposure opportunities, access to information that impacts their business, and abundant opportunities to engage and develop relationships throughout
Amanda Oltman
Small Business Season: keeping the sales momentum going
If you participated in small business season—a push to support small businesses during the holidays—we hope you experienced a significant uptick in sales. If you did, you may be wishing that this kind of support, caring, and revenue could continue throughout the year. It can. You just need to leverage the momentum you already built. Ways to Leverage Small Business Season Momentum Throughout 2022
Christina R. Metcalf
Money-Making Email Subject Lines for Small Business Season
There's one more week left before Christmas, and it’s one of the busiest shopping weeks all year. Sure Black Friday and the Saturday before Christmas are the busiest days (spots 1 and 2 according to Sensormatic) but many of the other top 10 busiest shopping days in the U.S., are still on the horizon such as:
Christina R. Metcalf
4 Things You Must Be Doing This Small Business Season
We’re down to the last two weeks before Christmas with some of the biggest shopping days of the season still ahead of us. Since every sale can help your future marketing, it’s essential that over the next few weeks you think not only of the money, but the data you can garner from each sale as well. But don’t stress. You still have time to implement these important activities for big results.
Christina R. Metcalf
Cross Promotion Opportunities for a Stronger Small Business Season
This holiday season, we are supporting shop small. We want to celebrate the uniqueness of small business as well as the treasures and exquisite services that can be found in our backyard. But small businesses have challenges as they take on larger, national competitors. The perception that the giants have better deals, more attractive hours, and more selection, can be strong. That’s why it takes a creative approach to capture more of the holiday dollars. Cross promotion can be a very effective way for small
Christina R. Metcalf
Small Business Season’s Secret Weapon: Email
Okay, so this might not be a “secret” weapon, but email marketing can help extend the push to shop small that began on Small Business Saturday. These types of gentle reminders can keep customers buying from you all season (and all year) long. You just need a couple of great ideas, an email marketing tool (like MailChimp or Constant Contact), and of course an email list.
Christina R. Metcalf
Small Business Season Checklist
Are you participating in Small Business Saturday—or better yet—Small Business Season, where you encourage people to shop small throughout the holiday and not just on the day after Black Friday? If so, you might be scrambling right now trying to put together last-minute touches on what you hope will be a hot time of year for your business. If you’re wondering how you should spend your hours leading up to Small Business Saturday and what you need for the biggest shopping season of the year, we have a
Christina R. Metcalf
