2022 Annual Lunch: What's Your Dandelion Strategy?
Each year the MADE Chamber brings the community together through the MADE Region’s Annual Lunch to receive brief updates on the work of the Chamber, but also bring in a speaker who can speak to current trends in branding and customer experiences so that there are valuable takeaways for attendees. This event brings in nearly 200 attendees, making it one of the best brand showcase opportunities for Mason Deerfield Chamber members.
This year the event will broaden to encompass the MADECDC, the relationship between the two entities and their roles in the MADE region, and shared goals and initiatives. Kelly Smith, Partner and Lead Consultant at Thinkhaus Idea Factory will provide the keynote entitled What's Your Dandelion Strategy?
The global pandemic and related shutdowns severely tested brands, customers, and consumers. Yet some brands found ways to overcome the market challenges and even thrive in new ways. We can think of these as the dandelions of the brand world--resilient, resourceful, prolific in output, and delivering impressive results year after year. Smith will help attendees evaluate their own brand while showcasing actionable steps brands are taking to thrive in this crazy market.
Partner/Lead Consultant, Thinkhaus Idea FactoryKelly Smith built his career in advertising, design, branding, innovation, and executive strategy at agencies in Mississippi, Alabama, North Carolina, and Ohio. He has launched brands, repositioned brands, and bolstered successful brands for startups to billion-dollar, Fortune 50 companies. His work has carried him around the world, helping to build healthier organizations and stronger B2B and B2C brands. He started Thinkhaus Idea Factory in 2017 to leverage 30 years of experience and rethink the traditional agency approach.
Kelly’s client experience includes P&G, J&J, Kroger, Hershey, Kellogg’s, 3M, Bayer, Norton, Intuit, Sealed Air, ACCO brands, and countless local and regional brands.