When you know exactly who your customer is and you speak directly to that person (not a faceless group)\, they feel seen and understood. Your marketing messages will land best when you have a clear picture of your ideal customer. We will develop a customer avatar so you can create marketing materials that work.
\n\nThe Path: Map Your Customer&rsquo\;s Journey
\n\nA confused mind doesn&rsquo\;t buy\, so you need to guide potential customers through what we call the &ldquo\;Customer Value Journey.&rdquo\; This map identifies each step your customers must take\, where your marketing misses the mark\, and how to measure what&rsquo\;s working and what isn&rsquo\;t.
\n\nThe Plan: Marketing on 1 Page
\n\nWhen it comes to marketing\, knowing what to do when and where can be paralyzing for people. This workshop gives you the plan on 1 page so you can wrap your mind around it. With a plan in hand\, you&rsquo\;ll leave with the strategies\, tactics\, and measures you need to market your business.
\n\nBONUS "\;Pitch Right: Messages That Land"\;
\n\nCustomers like to feel seen and heard. When you know what they want and why\, it&rsquo\;s easy to send them messages that get them to sit up and go &ldquo\;Wow! They get me!&rdquo\; or &ldquo\;You read my mind.&rdquo\; We will map out the core messages your customer needs to receive before they will take action.
\n\nVALUE: $250
\n\nBONUS Private One-on-One Consultation
\n\nEvery participant will receive a complimentary 30-minute phone or video consultation with Joy after the class. You can review any part of the master class\, get help where you are stuck\, or ask for insight into any other marketing-related question.
\n\nValue: $125
\n\nInvestment for the Master Class
\n\nValue $1\,150
Your Price: $750
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